Formal Research Question

What are the design, personal and contextual factors that determine whether any player finds any particular computerized screen based interactive entertainment title engaging or entertaining?

As taken from All a Question of Fun: How can primary research into how videogames engage support design practice?

Current situation

At present I am gathering and analysing data according to the Grounded Theory approach of theory generation (after Glaser and Strauss, 1967). I am currently focusing on collecting and analysing interview data. This type of data collection will yield mainly opinions, and it is imagined that beyond this observational styles of data collection would be required. As soon as some concrete results are generated they will be reported here.